I have to produce 10 mail shots that are based around my previous subject matter that fueled the creation of my 3 posters. They must be of a particular scale and also able to fit through a letterbox, they also have to be practical as one of them has to be sent to Leeds college of Art. The other 9 addresses have to exist, but I won't be sending my mail shots to them, but my reason for choosing the specific addresses has to be valid.
CONCEPT BUILDING
What?
Persuading people to to stereotype young people
Why?
Young people are stereotyped too much in today's society, their achievements should be recognised as well as their bad behavior.
How?
I think I am going to have it as an envelope that when you open it, folds out into a very small poster/flyer. It's contents will be simple, straight to the point, trying to communicate my point in quite a laid back way.
Who?
Busy places, with lots of human traffic. I think it is something that generally should be known, schools? Community centers? Hospitals? Maybe advertising companies? Journalism could be a good connection to broaden the communication of my message.
Inform/Instruct/Persuade/Promote?
Originally I thought mine was to inform, but there is no actual fact or proven statement on my mail shot, therefore I think it would be between persuade and promote. The nature of my image inside the envelope is quite laid back but also with a slight comical value, it seems to be persuading...softly.
Format?
An envelope that opens out simply into a small flyer/poster.
Colour/stock?
White paper, with navy blue and orange colours
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