VOGUE

the brief: 'don't panic, vogue' - produce a poster relating to the subject 'vogue', enter it into the competition on the 'don't panic' website

considerations: clarity, excitement, attraction, appeal

target audience: us (students)

tone of voice: semi-serious? delicate but pleasant

mandatory requirements: register with 'don't panic', A2 poster size

deliverables: final poster design printed out onto A2 size, 2 A3 print outs of the other possible outcomes, selection of 30 possible design treatments and supporting developmental work.