Here are SWOT and PEST analysis of the companies, 'OMFGCO' and 'The Tenfold Collective'
Official Manufacturing Company
Strengths
- Typography
- Print
- Web Design
- Wide range of media
- Good presentation of work
- Merchandise
Weaknesses
- No Motion Work
- Genrally limit clients to small businesses
- Limited to brand design
Opportunities
- Room for more merch
- Could produce more work for screen
Threats
- Other design companies focusing on brand design.
Political
- No location stated on website
- Local Politics
Economical
- No location stated on website
Social
- No location stated on website
- ?
Technological
- New web technology like html 5
The Tenfold Collective
Strengths
- Excellent interactive website
- Up-to-date blog with information about their design process
- Small studio of four people
- Skilled in both print and web design
Weaknesses
- Small studio of four people
- No motion design
- Focus is on branding
Opportunities
- Room for work outside branding
- Could produce some of their own merch
- Could expand to include motion design
Threats
- Other branding agencies that focus on print and web design.
Political
- Local politics in Loveland, CO USA
Economical
- Financial situation of the small business they have been doing work for
Social
Technological
- New and upcoming web technologies
These two companies were other companies that seemed appropriate to relate to our type of company. We chose to analyse them through swot and pest, to help us relate to ours and theres clearly.