Tuesday, 23 November 2010

OUGD201, evaluation

I have definitely learned a lot from this module, I feel it's been the first introduction into production outside of college work. The introduction of it which emerged from our chosen 'good' subjects, automatically made this module all quite independent, which I liked.
The inductions with Mike and Graham were very helpful, my skills on illustrator have developed therefore I was able to use it a lot more for my projects which helped a lot. Also, I became aware of some of the basic rules of type thanks to the sessions with Graham. I now know a little more about InDesign, and feel slightly more confident on producing a piece of type work, and it looking better than what I would have produced last year.

'Wrap it up' was a short and sweet brief, although panicked most of the time, I do work better under pressure. It was a chance to explore a variety of nets, and also learn the importance of an effective package. I was quite happy with the design on my work, but not so much the nets I chose. I feel they did work as a sold package, but I feel more research could've been done to choose something a little more appropriate. I think I wasn't quite sure on leaving my comfort zone, the nets I chose seemed easy, resulting in me being satisfied but not very much so. However, although I didn't use the other nets, I did learn about them and can use them for future purposes.

I started off this project (Design Production - Print) contemplating constantly about what I should finally decide as being my 'Good' subject. It seemed to be changing often and I was never completely comfortable with what I had chosen.
My 5 'good' subjects were originally,

  • deep sea creatures
  • family photos
  • faces/mugshots
  • piano
  • film trailers
I decided to choose the catagory faces/mugshots, I feel I wanted to somehow work with mugshots/faces within my design work, as it is something I think looks effective independently. 

I feel although this project started off slightly off-balance, my final subject continued to change, I felt that 'mugshots' was too hard to connect to a valued piece of design. Once I had properly thought about things it became something I could really indulge in, I decided that I would use the mugshots in order to design for a product. Ever since I have started this course I have wanted to incorporate photography somehow into my work, this seemed the perfect opportunity to do so.

My research into the varieties of print methods was interesting, and I found myself liking quite a lot of 'type' based design work, this through me a little off track but it got me involved in the importance of colour as well.
  

Communicating a flavour through different colours and mugshots could be a way I could use my subject effectively? Questioning this option, it became aparent that my subject was no longer 'mugshots' but what I really liked from them, 'facial expressions' .  
Even after I had finalised my 'good' subject, things still weren't completely comfortable, I started to branch out into using Illustrator to draw cartoon animals to communicate the flavours of juice.









Visually this looked quite effective because it was a lot different to your average design on a bottle of juice, however, after discussing it with Lorenzo, I felt that it was too unrelated, and that I needed to take the photographs and try my original idea, to use facial expressions to express the flavour. Once I had taken the photographs and edited them in Photoshop, using a 'duotone' effect I learned in one of Mike's sessions, everything seemed a lot clearer. My designs seemed to design themseleves slightly, then again it was slightly what I wanted, the facial expressions themseleves to do the advertising. 

This project really enabled me to get in involved with areas I had never reached. Although I felt confident in my work because I was dealing with photography, this sense of satisfaction was balanced out with a healthy dose of unsurity (which I feel helps work develop). I was able to really enjoy this project, which towards the end I did. I liked working with photography, as well as colour, and juice. It was fun actually producing an actualy product at the end, even though all the juices but one, are actually edible.
However, I still feel my levels of research have to increase? I feel it doesn't effect me so much in my work but I never seem to do as much as I should. Perhaps if I did more research, more of my project would more easily pull together and faster too.

My skills in Illustrator, InDesign, Print methods, and colour have all developed throughout the duration of this module. I really enjoyed certain aspects of it. After a rocky start, I feel during the last few weeks I have really endulged in it. 

I want to start off as committed as I became these past three weeks for my next project, I think I was too lazy at the begginning and it became obvious how much more productive my work progressed into towards the end. Overall, a stressful, tiring module, but towards the end very enjoyable and informative. I have enjoyed it.


Tuesday, 16 November 2010

Group tutorial prep,

1. What is industrial experience?

- Preparing yourself for when you have to work in that type of environment, growing accustomed to industrial surroundings and methods of work. Professional situations.
- Producing work that can help you promote yourself and the type of work you are capable of designing
- A chance/place to learn  and gain from your mistakes 
- A temporary job that allows you to slip in and out of working areas, without having to destroy important matters of commitment
- A taster of how things work outside student life, exploring and growing in independence of dealing with real issues and matters of life




2. What can you learn from industrial experience?
- Becoming known in the world of work, you can widen your list of contacts and connections that can help you throughout your career
- Being able to explore in depth, different areas of an industry/company without having to be completely attached
 - Learning from mistakes/experiences in working environments that you may have originally liked, you then change your mind. Realising what you like and what you don't like
- The technology/skills and software that is available and keeping up with it, knowing what there is to work with
- What type of work suits you best, specific environments, freelance? collaborative? company work?

3. What form/format could industrial experience take?
- Developing a portfolio that I can take on with me to help promote myself and my work
- International/national work, work can lead onto bigger things and worldwide use, depending on the company?
- Help from freelancers, to improve my freelance work/skills and communication skills
- Working collaboratively, within a company, alongside expertise in specific areas of work to produce impressive design
- Working with briefs given to me, with little guidance but growing independence and knowledge

4. What areas of industry are you interested in?





I like photography, I think it's an effective way to communicate creatively with impact. I especially like this type of photography, rustic, vintage, rough snappy shots. I think this is just something I like, in today's art world it's probably quite hard to apply them to work/design. 



Couple of articles that have used photographs, they're not really that sketchy but, the simplicity of the design. I think photographs say so much, using them with little, if not any type, is something I want to develop. 

How I could use them?

Film posters



so excited

great film

great film
I love film. A good film poster can attract viewers to actually go and see it, it's the closest I can get to working in film other than acting (passion I've had since I was 8 ha). I love the idea of promoting a film through type and really good images. The images you can work can be so interesting. 


 Design contextual work, has shown me these,
Using portrait photography for other design work, nice print work as well, bit of spot varnish. 

I want to photograph famous people, I have kind of been interested in set photography on film sets. Seems pretty exciting. Not much design in that though I suppose.

NHS ad, using intense photography&type to inform/advise. Very effective.

I like the idea of working with the production of good advertisements, here are some I like:






An advertisement, if produced well, can be such an effective way to promote/inform a product/something. I like how they are also mini films, the art direction/production must be exciting and it seems that with the right equipment, anything is possible. 

FILM TRAILERS.







Although I love film/photography, I really like design work as well. I think this is my problem, I just don't know what I should do properly? I'm not sure where I should take my career, there are roads it could go down, it's finding the right one. 

Reminds me of the type of art I looked at during school/Btec. I like it, visually. 



vintage posters, simplicity, block colour. 



Art I like is all so different. 


Design context, majority of work I have seen and liked, and also work that has aided my development and designs. 







Sunday, 7 November 2010

mission statement, rough

In my opinion a piece of design doesn't have to be clear, but it does have to clever. I want to be able to communicate something purposeful, to make even a slight change through original and interesting ideas.

I like to communicate with a range of different medias, working towards work thst is simple but effective. I want to make my audience reconsider a decision, advertise by developing relationships, inspire, and let others experience forms of art through communication. Personal with drive.

what do I want?

  • Research design companies? 
  • Free lance work, areas of photography/film/lens based
  • Film work?
  • Worldwide organizations (travel with work?)
  • Design work? What do I actually want to do?
  • Ways to promote myself
  • Who to contact?

Wednesday, 3 November 2010

What is good, progress crit, 3/11/10

This is the feedback I got from a group crit I had,


  • Where would it be sold? juice van/vending machines/shops?
  • Use an event to promote?
  • Logo? Branding, name the product, nationalise 
  • Take lots of photographs of people, lots of facial expressions to get the right one for the appropriate flavours
  • Packaging, different techniques? Nets ? 
  • Print, Spot varnish? emboss? 

Tuesday, 2 November 2010

To do

  • Research design companies/companies in my areas of interest
  • Freelance photographers/film/design
  • Worldwide organizations (I want to travel with my work?)
  • How to contact/who to contact

starting properly

1. What do I want to achieve this year?

I want to maintain a high quality level of work throughout the year so I can finish my second year with a decent mark and a positive direction to take into 3rd year. I also want to learn new skills I can take on with me throughout my future careers, and produce art work that will help promote me and convince me what I want to do. I also want to do work I enjoy and that relates to my favoured areas of design. I hope to also have secured placements that are relevant by the summer.

2. What do I want to achieve by the end of the course?

I want a good mark to leave with and introduce myself to future works with. I also want to have a collection of work that can help me direct me and promote myself (impressive portfolio). I want to have enjoyed myself throughout the three years, and have learned and done things that have made this course worth while. I also want to have produced a really good short film, or have really pushed myself in the film field. I also want a few connections/references to turn to when I leave as support.

3. What do I want to achieve in my career?

I want to engage in my job and enjoy it, if I am to take it home every night then it has to be something I can really get into. I also want to be recognised for it, a set of skills that I am best at.