100, evaluation from group crit

Issues raised:

• Is the video going to easily show one hundred within it?
• What type of packaging will I design for the dvd itself?

Actions to be taken:

• Look at short films, 'director's cut', see effects, techniques, cinematography etc...
• Make sure '100' is made clear
• Start thinking about the packaging I am going to use, how it is designed, what the design will be. It must be creative!
  

Problem Analysis - rationale

Brief:

a short video of eye footage, pupil dilation, colours, slow motion etc, with good music

Who needs to know?

Anyone really, it will be appropriate for everyone, but it could be a choice?

What do they need to know?

The integrity of eyes, how complex they are and how interesting they look.

Why do they need to know?

Why not? An amazing human organ that should be explored creatively

What will they respond to?

Visually interesting footage and music

What research is required?

Mainly primary, I will need 100 eyes, with video equipment.

secondary research includes, editing the video.

Collection 100...Rational

Product and promotion/packaging/distribution?
Product and distribution?
Why?
I want to create a final piece, that in some way could actually be distributed.
Who is the audience and how do you intend to engage with them?
Whoever chooses to watch/look at my product, can be viewed by all ages as it is appropriate. I intend to approach them subtly but with impact.
What is the function of this product? What has informed this decision?
This product will mainly be to entertain, could have slightly informative qualities as well. I feel my interest in eyes is purely visual and so I want to creatively explore this through entertainment, not necessarily information.
How will the audience interact with this product?
They will watch it