communication is a virus- reflecting over collaboration

Why have you chosen to work with your creative partner? What are your aims?

• similar interests in terms of delivery methods and ideas
• what I initially got from Sean's poster was that he was interested in someone who liked using photography, lens based stuff, "looking for a good eye"

What are you specific areas of creative interest in this brief?

• I like the idea of using cinematography
• I got into weird, memorable advertisements on television&cinema, thought they were an effective way of communicating
• I liked the idea of doing something that could be broadly shown, screen worked seemed appealing.
• I also wanted to do something different, both me and Sean wanted to move away from printed work

What specific deisgn skills do you have to offer in relation to your chosen brief? How do you intend to use them?

• I like lens based stuff
• video editing, using Final Cut

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

• Visual awareness
• We both said we liked thinking things, using our imagination, this was shown on one of our brainstorming sheets, thought best on the train and things like that
• I enjoy looking at other existing advertisements

What specific roles will you have?

• Maybe do most of the filming itself
• Will physically do the editing, but ideas for it will come from both me and Sean
• visual ideas
• collaboratively collect and research facts and inspirational pieces

What will your joint responsibilities be?

• We will both jot down what we think we should do in terms of story line, location, idea, specific shots etc...
• Pick and choose bits to help blend something we like both think will work as effectively
• Decide how our video should look overall, what music should run alongside it
• We will both prepare presentation boards and contribute in the presentations

communication is a virus- feedback !

what is a line?

the brief-
Using the manipulation of line, frame, format, media and colour you are to produce a body of work that visually investigates one of the following definitions of the word 'line':

"a formation of people, objects or things on besides/behind the other"
"a connected series of events, actions or developments"
"a mark indicating position, connection or boundaries"

considerations-
You will need to develop, document and catalogue a range of investigative and experimental approaches in response to the quote you have chosen. You will also need to document the application and evaluation of media.

constructing a line?
what media do you use?
what format? constant or changing frame?

background-
One of the numerous definitions of drawing (and recording drawing) is the act of defining the outlines of an object against a background, using a wide variety of tools and techniques. It generally involves making/applying marks to a surface.

mandatory requirements-
The work presented must represent the time given to complete this brief. You will need to set time aside to draw regularly. There is no point rushing this at the end of the module, time management is essential. You investigation should become part of your everyday life and developing design practice.

deliverables-
A set of notebooks/sketchbooks and drawings/images in an organised, rational and considered format.

VOGUE

the brief: 'don't panic, vogue' - produce a poster relating to the subject 'vogue', enter it into the competition on the 'don't panic' website

considerations: clarity, excitement, attraction, appeal

target audience: us (students)

tone of voice: semi-serious? delicate but pleasant

mandatory requirements: register with 'don't panic', A2 poster size

deliverables: final poster design printed out onto A2 size, 2 A3 print outs of the other possible outcomes, selection of 30 possible design treatments and supporting developmental work.

End of Module - self evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

I have learnt how to use the video editing software 'Final Cut', I was able to edit my footage appropriately, enhancing colours, slowing footage down and reversing it in order to create an effective video.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

Categorising is actually useful when researching, I can focus my research down to specific topics in order to find out what the most important facts/opinions are in order to help develop my research and relivance.

3. What strengths can you identify in your work and how have/will you capitalise on these?

After showing people my video they seemed to be interested in the footage itself, the close up filming of pupils dilating. I think my topic, in the short term, is found quite intreging, however I think it could be stronger. I think flamboyance is a way to attract viewers with this video.

4. What weaknesses can you identify in your work and how will you address these more fully?

I feel my research could've been bumped up a bit, the initial research regarding the final video was probably appropriate, I didn't want to focus on the depth of eyes, but more of them as complete visuals. Sometimes I think my video lacks professionalism, whether this could've been resolved through more research, or just more testing out or software skills development. Although, I could've researched other video techniques, I only looked at one video specifically, the short footage from the 'Requiem for a Dream' trailer of the pupils dilating.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Next time I will

• review more films, trailers, short films etc...

I reckon I could get ideas from these, how the video would look like

• experiment with categorising the ways of filming eyes

This way I could explore eyes through a variety of outlooks. I could look at the films becoming a series? And I may find others work better than some.

• Test out more packaging folds

I would then be able to establish which one worked best and which was most effective. The packaging could somehow represent the contents, perhaps lure the viewers in even more?

• Continue designing the packaging itself

Although I am satisfied with the design of my packaging, could more be done? I would've liked to test out designs printing them onto individual discs so I could then see how they would look as a final.

• Box set?
  

I can imagine the short films as being a series, perhaps 'arty' ways of approaching and exploring things like 'eyes' in a creative, interesting way so that everyone can become slightly interested in the topic, even if it's just for one hundred seconds. I could create 10 films, therefore 10 dvds, all individually packaged and then all in another packaging, a box set. It could just be a clean cut way to transport, communiate and contain the 10 dvds?

I have enjoyed this brief. At first things were a little dusty as I wasn't sure what I was going to be doing with my chosen topic, when I first read the brief about having to solve a problem to do with you topic, I seriously considered changing it. I didn't know how I would express 'eyes' in a graphic way, and somehow 'product&package' such an untouchable thing? I always had in mind I wanted it to be photographically based, however I branched out to using video, this way I can focus on the photographic effects but have the stills as moving image. I was also excited to print on discs, this was another technique I learnt and now have knowledge of.
I often forgot how important the research was for the particular brief, and tended to get carried away with the video itself, it feels like I haven't used much of the research I gathered, but I did learn from it that people's main interest with eyes is just how they appear. Their colour seems to be the most attractive part of eyes, whenever the topic was brought up. Being influenced by previous footage, and particular music, I wanted to explore eyes close up and then be able to show this as a video.

100, evaluation from group crit

Issues raised:

• Is the video going to easily show one hundred within it?
• What type of packaging will I design for the dvd itself?

Actions to be taken:

• Look at short films, 'director's cut', see effects, techniques, cinematography etc...
• Make sure '100' is made clear
• Start thinking about the packaging I am going to use, how it is designed, what the design will be. It must be creative!
  

Problem Analysis - rationale

Brief:

a short video of eye footage, pupil dilation, colours, slow motion etc, with good music

Who needs to know?

Anyone really, it will be appropriate for everyone, but it could be a choice?

What do they need to know?

The integrity of eyes, how complex they are and how interesting they look.

Why do they need to know?

Why not? An amazing human organ that should be explored creatively

What will they respond to?

Visually interesting footage and music

What research is required?

Mainly primary, I will need 100 eyes, with video equipment.

secondary research includes, editing the video.